Dr. J. has always been a benchmark of class. This gentleman radiates refinement. Whether leading the break, or towering over his opponent, Dr. J did it all with a paramount level of class. Overall, “The fish that saved Pittsburgh” was a non-memorable film, yet the scene listed below has always been one of my all time favorites. Listen to the music, see the exquisite Rolls Royce, admire the formfitting sweater and tailored trousers (keep in mind, Dr. J completed this scene in patent leather shoes). This gentleman gets out of the car and gives the beautiful, Ms. Margaret Avery an education on what the game of basketball helped him achieve.
Growing up, the music of “Kool & The Gang“ was a staple in the Boswell household. The music was light, fulfilling and inspiring. With the advent of music television, the music video had step up and be creative and vibrant. My family owned one of the first JVC VCR modules in the world. The Module weighed about 60 pounds and was as illusive as a DeLorean automobile. The only VHS tape we had was the Kool & The Gang/Get down on it video and the making of Thriller. My friends and I watched this video for weeks.
As you view, notice the florescent suit and shirt combinations and the awesome digital image pause effect, popular in the early 1980’s. This video is an awesome time capsule of a fabulous time in music and fashion.
Classic ads are indeed true gems of expression. My eye appreciates the more unorthodox in all forms. Below please find excellent stamps of branding, creativity, and integrity.